Account-based marketing is changing the discipline of marketing. Why?

Account-based marketing is changing the discipline of marketing. Why?

Over recent years, account-based marketing (ABM) has quickly gained traction with leading B2B companies because of its strong return on investment. While the advantages of an ABM strategy are clear, there continues to be much confusion around how to implement it.

To launch our partnership with Demandbase, Youwe UK is giving away a hardback copy of Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.

Written by Demandbase's Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, this book explains how:

  • To execute a world-class ABM strategy from start to finish
  • Highly successful B2B companies are using ABM to grow their customer base
  • To develop an effective strategy to adapt ABM principles for your organisation with its own unique needs
  • To integrate your sales and marketing processes into an efficient, cohesive workflow

From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organisation and finding the budget for the strategy, you’ll find it all in this authoritative guide. Get your copy by simply completing the form, and we’ll give you a call to arrange delivery.

Complete the form below

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